Knowledge and learning can be achieved with a few clicks of the mouse, opening course and intellectual stimulation to anyone with a scholarly spirit.
Whether you want to start with the marketing basics or advanced, there's something for everyone here. We have various of information on this blog that may help you with your search if you're interested in online marking, Youtube e-course channel, create your online course and so on as so for.
Learn Online Marketing.
Google "Online Marketing". Is there a better source to learn about online marketing than the big G itself? Google's Digital Marketing Course is pack with video tutorials on everything from SEM, Google Ads (formerly known as AdWords), social networks, video networks, mobile strategy, and more.
Learn Social Media Marketing.
The number of people using the internet and more specifically, social media is increasing year by year. As statistics show, in 2016, up to 3,5 billion people were estimated to use the internet worldwide, and social media seems to have a huge role to play on the amount of time spent online.
Social media marketing is a big part of digital marketing and cannot go unnoticed as a marketing channel you should consider using. However, there are many social media networks out there, and you should be thinking about where your audience might be and where you can reach them.
Running a blog
Blogging matters. No secret having a blog has many benefits. Apart from bringing traffic on your site, a blog can promote your online school and courses in a unique way than any other online tool can't. A blog builds brand authority by positioning you as an industry leader. It prepares your audience for product launches, helps to support your social media strategy providing you with useful content and brings inbound links that strengthen your SEO efforts.
A blog also creates a loyal following of your current visitors and clients and helps you get more customers potentially interested in what you offer. You can always try a reliable brand tracking tool to understand better your efforts and what your core audience is looking for so you can better plan your approach.
Why Create Online Courses
At the height of the 2008 recession, Lewis Howes found himself broke and living on his sister's couch. His fledgeling football career had come to an end because of a fracture the year before. It was not an excellent time for him to be jobless and without any professional job skills.
But Lewis was driven. He wanted to become successful, so he spent all day on LinkedIn, connecting with other people and diligently growing his network.
In time he got so good at networking using LinkedIn that people were asking him to teach them how they could use LinkedIn for their business. At first, he hosted in-person workshops, but then he realized he needed to create an online course to scale it up.
Before creating his online course, Lewis asked his students to pay in advance for it to see if there was interest.
The next day he woke up to $6,300 in his account.
Before we start creating and selling our online course, let's have a look at why we should even bother. The most obvious reason is to generate revenue, and indeed some people earn their livelihoods purely through their course sales.
However, there are additional benefits to creating online courses beyond making money. And, depending on what your goals for your business are, there are different ways to go about creating one.
Pick An Online Course Topic
In 2012, John Lee Dumas had just finished a stint in the US Army and was looking for the next thing. He started listening to podcasts for inspiration, but his favorite podcasts would only come out once a week.
Realizing there was an opportunity, John decided to create a daily podcast interviewing entrepreneurs. Today, Entrepreneurs on Fire is one of the most popular business podcasts in the world, with millions of listeners and over 2,000 interviews top entrepreneurs. It's a treasure trove of business information.
John initially generated revenue from sponsorships, but he soon moved to online courses to scale up. He could have created a course on any business topic, but instead of guessing, he listened to the needs of his audience. Having witnessed John's success as a podcast host, it came as no surprise that his audience wanted to learn how to start and grow their podcast.
Referral & Affiliates Traffic:
Referrals have always been a powerful tool in marketing because it usually comes from a person that values and highly trusts your brand. If the reference comes from someone with a broad audience and has a significant and positive influence on them, it gives you a massive boost in your sales.
Partnering with other businesses, companies and influences – prominent personalities in your industry is a powerful way to market your product and bring more people under your wing. Getting affiliate partners is all about allowing other people to promote your course in exchange for a commission percentage of each sale or lead/click to your site.
These require that you set up an affiliate program for your course. To do this, you reach out to people who are interested in your products – including your students, asking them if they want to become your affiliates.
What Will Your Legacy Be?
Right now, there are people out there who can benefit from learning the topic you teach. There may already be other online courses on the same subject out there, but they do not have your unique perspective.
By reading this post, you've embarked upon a journey to teach what you know by creating an online course. You've already started, even if you haven't done any of the exercises yet. The only question is, are you going to finish?
Or will you leave it unfinished and deprive the world of your expertise?